JSM Corporation plans to open nine outlets this fiscal

Currently, the group has 19 outlets across restaurant brands that the company brought into India

JSM Corporation, a partnership between restauranteurs Jay Singh and Sanjay Mahtani, has lined up nine outlets from its existing bouquet of brands for this financial year. At present the group has 19 outlets across restaurant brands that the company brought into India. JSM's portfolio includes Shiro, Hard Rock Café, California Pizza Kitchen (CPK), Trader Vic's, Mai Tai and +91 (Plus Nine One). 

 

As per JSM Corporation's vice president - marketing, Anisha Banerji, JSM group is going to open two CPK outlets (as against six at present), one in Gurgaon and Chennai each. There are plans are open three more Hard Rock Cafés (five are functional presently) --- Mumbai (Andheri), Gurgaon and Chennai --- and one Mai Tai lounge (there are two functional) in Mumbai's Kurla area (in July). The company may open a +91 outlet also.

 

The group has one outlet each of +91 (in Bangalore), Trader Vic's (in Bangalore) and three outlets of Shiro.

 

The latest addition to JSM Group's portfolio is the American frozen yogurt chain, Pinkberry. Pinkberry is being launched simultaneously in Mumbai (Pali Hills), Bangalore and Chennai in the first week of July. As per Pavan Kalra, global CFO of Pinkberry, the company is looking to focus only on the three cities over the next three to five years before expanding to other cities. 

 

Pinkberry is launching in India with many local flavours, says Banerji. Like sev dhokla, khatta meetha, chiku granula, green apple and the company will offer frozen and fresh yogurt with takeaway tubs that can be consumed over two days. Pinkberry is being positioned as handcrafted yogurt in India or as curd with a twist, to click with those who prefer curd over yogurt. Though Banerji did not divulge Pinkberry's pricing strategy, she said it is competitive. 

 

JSM Corporation may soon move to non-metro cities over the next two financial years, said. Banerji. She was shy to divulge the Group's investment into the new outlets. 

 

Last year, Premji Invest had invested $25 million (Rs 150 crore) in JSM Corporation.