Lufthansa launches Diwali campaign to connect with Indian travellers

This is the first India campaign that is being launched around the world

Lufthansa has launched a global digital campaign celebrating Diwali in an attempt to reach out to Indian customers around the world. This is the first campaign conceived by the airline in India that is being launched in 80 countries around the world. Under the campaign participants can register a wish for self or others including underprivileged children on the airline's website. Participants can earn free tickets by participating in the Diwali campaign.

Speaking on the campaign, Lufthansa's Director (South Asia) Wolfgang Will, Director, South Asia, said: "The campaign is yet another affirmation of the fact that India is very close to our heart and that as a brand we are 'More Indian than you think'. Lufthansa has constantly strived to establish a deeper connection with its Indian customers and this time we have gone a step beyond India and reached out to Indians across the globe."

The airline expects participation of a million Indian participants across the globe. " We have anchored the entire campaign on digital and mobile platforms to reach out to as many Indians as possible. For the first time, we have extensively used interactive and live technology to make the user experience friendly and exciting," said Sangeeta Sharma, senior manager, marketing and communications, Lufthansa.