M&M launches new truck series, looks to double share in M&HCVs

Rolls out Blazo series as it targets market share to rise to 6%

Mahindra and Mahindra (M&M), which has overtaken Tata Motors in light commercial vehicles (LCVs) this year, is looking to double its market share to about 6% in the fast-growing medium and commercial vehicle (M&HCV) segment.

Eyeing more market share, the company today launched its new truck series Blazo at the Auto Expo. Claiming to offer a superior mileage, the Blazo series includes haulage, tractor trailer and tipper vehicles. Bollywood actor Ajay Devgn has been roped in as the face of the new campaign for Blazo series.

Rajan Wadhera, president and chief executive (truck and power train), said the company is aiming to double their share to 6%.

The M&HCV sales have grown by a sharp 30% in the April-December period of the ongoing financial year. This is the highest growth posted by any segment of the automobile industry in India this year.

In the passenger carrier light commercial vehicle space, the company is showcasing the Supro electric van at the Expo. This van is an eight-seater zero emission mini-van, powered by lithium ion batteries. The company is pitching it as a first and last mile connectivity option for metro rail, schools, campuses and corporate employees.