Macedonian wine brand Dalvina launched in India

DrinksRus Beverages, from Austrslian firm DrinksRus Pty Ltd, to be importer and distributor

DrinksRus Beverages Pvt Ltd, set by Austrslian firm DrinksRus Pty Ltd, has launched Macedonian wine brand Dalvina in India. The company will be starting distribution in Tamil Nadu and Andhra Pradesh this year and later look at expanding to other regions, said company officials.

Launching the brand in Chennai, Babu Srinivasan, CEO, DrinksRus Pty Ltd said, "We are exclusive importer ad distributor of the Dalvina brand of beverages in India. Our plan is to launch seven categories out of the total 15 under the brand in India and will be focusing on the two states - Tamil Nadu and Andhra Pradesh - for current year".

The wine market in India, is very attractive and is growing at high rates, said Toni Atanasovski, Ambassador of Embassy of the Republic of Macedonia, New Delhi. He added that Wines are related to the history of Macedonia and there are 35 wineries and Dalvina is one of the top five in this.

The company is also in talks with a Swiss firm to launch a non alchoholic beverage, a vitamine water, in India. Besides, it is also planning to bring in Rakia, a well known alcoholic drink from Macedonia, into India in future, said Zlate Niceski, director, DrinksRus Pty Ltd.

Considering that the competition in South-based companies in wine segment is nil, the company expect a first mover advantage in the segment, added Srinivasan. He added that the product price starts from Rs 350 excluding duty and would go to Rs 1,500-2,000 per bottle, again excluding duty.