Madura Garments' premium chain to double stores in 18-24 months

Firm will invest Rs 5 cr per store; 8 outlets to come up in Chennai, Hyderabad, Kolkata, NCR, Mumbai and Kochi

The Collective, the super-premium lifestyle retail chain of Aditya Birla Nuvo Group’s Madura Garments Lifestyle Retail Company (MGLRC), is planning to double its presence to 15 stores over the next 18-24 months. The company is launching its eighth store in the country, in Chennai.

“In 2008, we started the brand with a store in Bangalore. We are launching the eight store in Chennai...On an average, the investment would be around Rs 5 crore per store,” said R Satyajit, COO – International Brands and Businesses, MGLRC.

He said the company would be looking at launching the store in Hyderabad and Kolkata, after Chennai. It would also open stores in Noida in National Capital Region and one more in Mumbai. Besides, it would explore the possibility of opening stores in smaller cities like Kochi. It has launched stores in Mumbai, Delhi, Chandigarh and Pune.

The company has international brands like Hackett, Etiqueta Negra, Paul & Shark, Robert Graham & Hugo Boss Green and bag brands in women’s accessories range including Michael Kors, Lulu Guinness, Love Moschino, Ted Baker, Coccinelle and others.  

Apart from the international brands for men’s wear, accessories for men and women, the company is also planning to showcase Indian designers’ collections, in the stores, he added.

“Our business from the repeat customers is around 65 per cent today,” said Satyajit, who added that the loyalty of the customer is important in the success of the model.