Moser Baer uses mobile vans to sell CDs, DVDs

Moser Baer Entertainment Ltd (MBEL), the wholly-owned subsidiary of optical disc maker Moser Baer, has found an innovative way of distributing its film CDs and DVDs in small cities and rural areas. It has introduced mobile vans in six states to distribute these discs directly in such places.

“Moser Baer does not have a big presence in small cities, so we need to play the price card and take it directly to villages. Film discs will be carried directly by these mobile vans. As of now, there are around six vans in each state,” Harish Dayani, chief executive (Entertainment Division), Moser Baer, told Business Standard.

The company plans to have around 100 vans in 25 states in the next two months. Each van will have a capacity of 4,000-5,000, dominated by its Super DVD brand. Super DVDs, currently priced at Rs 45, have three films on one DVD and are available in more than 1,000 stores across the country.

The company recently reduced the Super DVD’s price to Rs 30 and plans to reduce it further to Rs 25. “For rural areas, we are looking at more delightful price points of Rs 22, 25 and 27, depending on the price realities of a particular place and the strength of piracy,” added Dayani.