 "Myntra's End of Reason Sale set to cater to five million shoppers")
Walmart-owned online fashion retailer Myntra is expecting to cater to about 5 million unique customers during its biannual End of Reason Sale (EORS). This edition of EORS is bigger with a 70 per cent higher style count than the previous winter edition. It would have over 1.7 million styles across more than 6,000 popular domestic and international brands on offer. The seven-day event is being held between the 10-16 of December.
“We are looking forward to catering to the millions of shoppers,” said Sharon Pais, Chief Business Officer, Myntra.
Pais said the event also presents multiple opportunities for Myntra to empower its key partners across the fashion ecosystem. These include Kirana store partners, small and medium-scale brands, and supply chain partners.
The 17th edition of EORS is projected to deliver 8 million orders with assistance from Myntra's Kirana model. This is providing critical support in the delivery process during the event. Over 16,000 Kirana partners and franchises will cater to pin codes across the country, supporting 80 per cent of the deliveries associated with the event. This model allows the Kirana partners an additional source of income. Myntra will also efficiently utilize all its robust Forward Distribution Centres (FDCs) for a smoother, hassle-free delivery process during and after EORS.
Myntra's live-commerce platform M-Live, in collaboration with over 25 leading brands, has committed to offering their products at EORS prices prior to the kick-off of the event. Shoppers who are a part of the Insiders program (loyalty initiative), will have Early Access to EORS offers. One top spender during Early Access and three top spenders during the event shall be handpicked to win an assured holiday to Dubai from Cleartrip. Insiders will also avail of free shipping on all orders, and one-of-a-kind price reductions of up to 20 per cent.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%