Ethnic wear, beauty, and sportswear drive growth as smaller cities account for 70% of orders during Myntra's Big Fashion Festival, reflecting strong festive sentiment
The much-awaited festive sale is here, we're all excited about it. But consider this a reminder that not all discounts displayed on the screen are authentic; some may be fake.
Myntra has teamed up with Sourav Ganguly to launch Souragya, a premium ethnic wear brand featuring Bengali-inspired festive designs ahead of the Durga Puja shopping season
ED's investigation allegedly found that Myntra received FDI equivalent of Rs 1654.35 crore and that it sold the majority of its goods to Vector E-Commerce
The Enforcement Directorate has filed a case under the Foreign Exchange Management Act against Myntra Designs, its related firms, and directors for alleged FDI violations worth over ₹1,654 crore.
The ED files Fema case against Myntra for ₹1,654 crore FDI violation, alleges it routed retail sales via group firm Vector while posing as wholesale; complaint filed under Section 16(3)
Walmart-owned Myntra launches Glamstream, a video-led platform featuring 100+ celebrities, aiming to double creator-led revenue within two years and tap into India's $300bn influencer-driven economy
Myntra sees order volumes double in EORS 22, with Gen Z, beauty, wearables and shoppers from Tier 2 and 3 cities driving record demand and high regional traction
After launching in Singapore, Myntra Global sees rising engagement, strong order values and repeat customers while focusing on the Indian diaspora and Gen Z users
With 22 per cent women recruits and hires from across India, Myntra expands its logistics, delivery, and customer support workforce for the 22nd End of Reason Sale
The Flipkart-owned platform eyes growth in Singapore and beyond, posts Rs 30.9 crore profit in FY24, and readies for its flagship sale event starting May 31
Dream Room Inspirations uses generative AI and Imagen 3 to help shoppers visualise personalised interiors, boosting Myntra's push into the home category