Explore Business Standard
India's online shopping habits are becoming less reliant on festive periods, although mobiles and electronics continue to dominate the September-October sales spike, according to a study by consulting firm Redseer. The country's online retail sector is gradually moving towards a more balanced, year-round demand curve. However, categories like mobiles and electronics remain highly reliant on the annual festive surge, making them the riskiest to manage operationally, the report said. "India's online retail landscape is evolving towards a more balanced demand curve, but Mobiles and Electronics still dictate the rhythm of the festive season. "Mobiles have the most dramatic swing, with a Seasonality Index Difference of 1.7. Electronics follows closely with a difference of 1.3. Both peak sharply in September-October, with Mobiles reaching a monthly index close to 2.3 and Electronics nearing 2.0. This heavy reliance on the festive season confirms their demand is highly concentrated," Redse
The planned GST changes have prompted some e-shoppers to postpone purchase decisions in hopes of lower taxes on certain products like consumer goods and electronics, say analysts, while emphasising that the blip is only temporary and sales are set to rebound as clarity improves and festive fervour takes hold. Goods and services are currently charged under a four-tier system with rates ranging from 5 per cent to 28 per cent. GST reform, proposed by the Centre, says that most goods will be charged at either 5 per cent or 18 per cent. Durables such as washing machines, air conditioners and refrigerators will be among the goods charged lower rates under the new GST regime. The GST Council, chaired by Union Finance Minister and comprising ministers from all states and UTs, will meet on September 3 and 4 to discuss the reform. As the industry prepares for the rollout of GST 2.0, the e-commerce sector is witnessing a noticeable shift in consumer behaviour, particularly around high-value .