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India's online shopping habits are becoming less reliant on festive periods, although mobiles and electronics continue to dominate the September-October sales spike, according to a study by consulting firm Redseer. The country's online retail sector is gradually moving towards a more balanced, year-round demand curve. However, categories like mobiles and electronics remain highly reliant on the annual festive surge, making them the riskiest to manage operationally, the report said. "India's online retail landscape is evolving towards a more balanced demand curve, but Mobiles and Electronics still dictate the rhythm of the festive season. "Mobiles have the most dramatic swing, with a Seasonality Index Difference of 1.7. Electronics follows closely with a difference of 1.3. Both peak sharply in September-October, with Mobiles reaching a monthly index close to 2.3 and Electronics nearing 2.0. This heavy reliance on the festive season confirms their demand is highly concentrated," Redse