National Institute of Design's (NID) outreach industry programmes and projects will lure corporates with tailor made programmes to have a cutting edge in the fiercely competitive Indian market. | |
| "Designs will be the competitive factor which will decide the fate of products in the market. Corporates will have to go for innovative growth and design if they want to survive in the market," resources manager, industry and extension programme Rajesh Menon told Business Standard. |
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| "We are involving top executives of corporates for a holistic approach to design, " he said. |
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| The institute recently conducted a design awareness programme for TI Cycles India and it will also hold similar workshops with other corporates which include watch manufacturer Titan Industries Ltd and Onida. |
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| The fee structure for its in-house workshop is between Rs 7000 to Rs 12,000, while the off campus workshop is more expensive depending on the industry, he added. |
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| NID is also planning to have similar outreach centres in Delhi, Chennai, Kochi and Hyderabad. |
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| The workshop being a multidisciplinary approach, NID prefers to conduct them at the institute, as faculties from various departments are available at a time. |
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| "Design is not just a cosmetic face-lift. In our workshop we involve R&D, engineering, marketing and design executives and plan the product from the concept level considering these various aspects from the users perspective. Our design intervention is people centric," Pradyumna Vyas a faculty of industrial design said. |
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| President of TI Cycles India G Ramprasad,who attended the recently concluded seminar, said that they have been regularly interacting with NID. |
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| Talking about the benefits of such design centric workshop he said, "Business focus is usually on cost cutting but less importance is given on designs. We are looking at superior design with a proper value for money." |
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