Online ad market in India to reach Rs 3,575 cr by FY15: report

More spends expected to happen on video, mobile ads

The online advertising market in India is projected to reach Rs 3,575 crore by end of FY15 with a year-on-year growth of 30 per cent, primarily driven by spending on search and display ads, said a study.

The report, 'Digital Advertising in India' jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International said while search and display advertisements still account for around 67 per cent of the overall online ad spends, going forward more spending is expected to happen on email, video and mobile advertisements.

"By 2015, spends on video ads will grow by a compound annual growth rate of 56 per cent, and will contribute 12 per cent to the overall market."

According to the report, ad spends on mobile devices are growing at a CAGR of 43 per cent and social media 41 per cent. Further, on industry wise spends, the report finds that e-commerce, telecom and FMCG & consumer durables are the top three verticals driving the digital advertisement spends in India.