Online organic food brand Naturally Yours receives seed funding

With this, the brand plans to expand to new product categories and increase product range

Mumbai-based online organic food brand, Naturally Yours, has raised an undisclosed amount in a seed round of funding from serial entrepreneur and angel investor Sanjay Mehta. 

With this investment, Naturally Yours plans to expand to new product categories and increase the product 

range. 

Founded in 2010 by husband-wife duo Vinod Kumar and Priya Prakash, Naturally Yours currently has over 100 products under its brand name. It sells on portals like Amazon, Flipkart, shopclues, Healthkart and Pepperfry, besides on its own website NaturallyYours.in.

"The money will also be used to expand the core and the support team as we plan to achieve a run rate of between 10,000 and 15,000 orders per month in the next 12 to 24 months," Vinod Kumar, founder of Naturally Yours, said in a statement on Wednesday.

"We are one of the leading brands on Amazon India in their health and gourmet section executing over 2000 orders per month. And, we see this increasing over 40%, month-on-month," Kumar added.

Stating that with more Indians consuming organic food every passing day, the Indian organic food market is growing 

at a compound annual growth rate of 30% and is set to touch $1 billion in 2015, Kumar said Naturally Yours was planning to focus on selling purely in the online medium over the next 12 to 24 months. 

"We see a huge gap in a lot of product categories in the organic and wellness industry and we will 

launch about 100 new products over the next 12 to 24 months to fulfill this gap," said Priya Prakash, co-

founder of Naturally Yours.