Organised interiors biz growing 35%

The organised furnishing and interiors segment is growing by 30-35 per cent in the country. However, it is still a miniscule 5-6 per cent of the total furnishing and interiors space that is estimated at Rs 45,000 crore.

“The organised segment will continue to grow, since the organised players provide stylish, turnkey and customised interiors solutions to the customers,” Evok Mega Home Store chief operating officer (COO) and business head D K Jairath said here.

Evok is the home interiors brand of Hindware Home Retail, which is part of India’s leading sanitary ware entity Hindware.

In the last couple of years, the organised furnishing space in India has seen the entry of Future Group (HomeTown), Hindware (Evok) and Landmark Group (Home Centre by Lifestyle). These brands basically cater to the interiors needs of the growing middle, upper middle and affluent class households.

Jairath was here to launch Evok’s first store in Uttar Pradesh. Now, the company has 7 stores, including five in Delhi/National Capital Region (NCR) and one in Chandigarh.

The new store is part of the company’s Rs 250 crore investment plan to emerge a leading player in the home retail segment. Evok plans to roll out more such stores in key cities of UP. In the next five years, the company plans to establish 50 large format stores across the country.

“The furnishing space will continue to evolve in India, since it is comparatively a new segment. Now, interiors also reflect the aspirations of the people along with functionality,” he said.

Evok offers single window complete home interior solutions, including furnishing, electrical works, flooring, lighting, roofing etc. Almost 65 per cent of Evok products are imported.