Cosmetics major Procter and Gamble (P&G) on Friday said it was targeting a larger share of the Rs 900 crore shampoo market claiming that this was the fastest growing FMCG category in the country. | |
| P&G, which is currently positioned at number two with a 20 per cent market share, launched 'Rejoice', a new shampoo in three variants in a bid to capture a larger market share, which is so far cornered by FMCG giant Hindustan Lever. |
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| Rahul Malhotra, the country marketing manager of P&G India, claimed at the launch of the new product here today that Rejoice was the highest selling shampoo brand in Asia and the third largest shampoo brand in the world. |
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| "Of the Rs 900 crore shampoo market, the Andhra Pradesh market constitutes around Rs 50-70 crore. We are eyeing a significant share in the Andhra Pradesh market," he said. He, however, refused to divulge the sales target in Andhra Pradesh. |
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| The new brand is available at an affordable Rs 2 for 7.5 ml sachet, Rs 39 for a 100 ml bottle and Rs 75 for a 200 ml bottle. At present, P&G imports the product from Thailand. |
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| Till now, P&G had two shampoo brands in the market, Pantene and Head and Shoulders, with the last having been launched way back in 1997. |
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