Pantaloon to open three E-Zone stores

Home Solutions Retail-India, a company of the Pantaloon Group, is setting up three E-Zone's, an electronics store in Bangalore.

The company plans to set up 30 such stores by the end of the financial year. The company also has launched its own brand of consumer durables titled 'Koryo'.

Home Solutions Retail on Thursday opened its first store in Jayanagar, spread over 8,500 square feet in Bangalore and has plans to open one each at Koramangala and Bangalore Central in few months.

Home Solutions Retail-India started its first store in Indore and since then it has been rolling out stores in the country. "We have plans to set up 30 stores mainly in tier I and tier II cities this financial year," said Manoj Kumar, chief - consumer durable & electronics, Home Solutions Retail.

The E-Zone has been planned with three dedicated zones "" The Liberation Zone (deals with electronic gadgets like computers, laptops, handy cams, MP3 players and mobile phones), The Experience Zone (audio-video like plasma LCD, flat TVs, home theatre systems, DVD players, stereo systems) and The Home Zone (home appliances like refrigerators, air conditioners, microwave ovens).

According to Manoj Kumar "With E-Zone we are not just showcasing the electronics products and gadgets but providing a complete shopping experience, which will add value to our customers."

"Our differentiator will be that providing a complete 'peace of mind' safety net to the customer's purchase choice. Our brand E-Zone, will always represent an excellent shopping experience and most importantly, complete satisfaction and post-purchase peace of mind," said V Rajesh, chief marketing officer, Home Solutions Retail.

Speaking on its brand, 'Korya', he added that they have come out with the Koryo brand of products guided by the thought of matching middle-class India's growing affluence and aspirations with a family of products, designed for the Indian family.

"We plan to improve their lifestyles by providing them products that has so far been considered expensive and out of reach for them," he noted.