Reliance Broadcast launches Big RTL Thrill's English feed

The company said the decision to go dual feed is in sync with the market opportunity available

Big RTL Thrill, the joint venture channel between Reliance Broadcast Network and Europe's RTL Group, will launch its English feed on Wednesday across Mumbai, Delhi, Kolkata, and other towns with a population over a million and where digitisation has happened.

The Hindi feed of the channel - positioned as action entertainment channel targeted at male audiences between 15 and 44 years of age - was launched in Uttar Pradesh in November 2012 and was later spread across other markets.

The channel will now be available in dual feeds of Hindi and English, reaching to 29 million males, the company said.

The English feed will see high impact campaigns across key markets. The channel is available across direct-to-home and digital platforms of Reliance Digital TV, Digicable, Siti Cable, InDigital, Hathway Digital, 7 Star Cable, JPR Global Satellite and Star Broadband, among others.

The company said the decision to go dual feed was in sync with the market opportunity available.