Reliance, Gini & Jony tie up to offer Levi's, Puma footwear

Reliance Footprint, the footwear store of Reliance Retail, today said it has tied up with kidswear brand Gini & Jony to introduce children's footwear ranges of Levi's and Puma in the country.

Gini & Jony are the exclusive retail collaborators in the country for these two brands. Levi's footwear comprises leather shoes, synthetic sandals and slippers while Puma offers sports and lifestyle footwear for kids between 4 and 14 years of age.

"This is a significant partnership for us since Gini & Jony has chosen us as their initial retail partners for the launch of Levi's and Puma kids footwear in the country," Reliance Footprint Chief Executive Officer Gopalakrishnan Sankar said in a statement.

As part of the arrangement, Levi's and Puma kids footwear are now available at all Reliance Footprint outlets in Bangalore, Chennai, Hyderabad and Kochi. The company is planning to introduce in other cities as well.

"By introducing Levi's and Puma footwear for Indian kids, Gini & Jony adds strength to its offering basket. Reliance Footprints' reach and our strategic tie-up with them would help us reach consumers with international range of footwear in India," Gini & Jony Director Anil Lakhani said.

Reliance Retail (RRL), a subsidiary of Reliance Industries, has over 900 stores in over 85 cities. It operates various stores under Reliance Fresh, Reliance Digital Reliance Mart and Reliance Time-Out among others.