Jio - part of a group controlled by Asia's richest man, Mukesh Ambani - introduced a free-for-life call service into one of the world's most crowded mobile markets, triggering a price war. That push, which included offering low-cost phones, resulted in net handset subsidies likely totaling Rs 7,200 crore and total invested capital of Rs 2.6 trillion, Bernstein estimates.
Jio didn’t immediately respond to calls, text messages and an email seeking comment.
The phone subsidies are carried by a separate unit, Reliance Retail, and so aren't visible on Jio’s profit and loss statement, according to Lane and Chen. Jio also uses “non-standard” depreciation metrics in its accounting, they said.
Ambani's wireless phone business, which he has said may conduct an initial public offering, has reported consecutive quarterly profits.
To make a positive return on investment, the carrier will have to reduce handset subsidies and increase revenue from users, according to Bernstein.
Vodafone Idea, India's biggest carrier by subscribers, will probably post a net loss of Rs 3,200 crore for the year ending March, based on the average of analyst estimates compiled by Bloomberg. Bharti Airtel, the next largest, is expected to report a Rs 750 crore deficit, the estimates show.
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