Rexam HTW aims to be Rs 200-cr firm by 2010-11

Rexam HTW, the joint venture between UK-based consumer packaging player Rexam and Hindustan Tin Works, is looking at expanding its client base in India as it seeks to become a Rs 200-crore company by 2010-11.

"Last year we have secured eight big clients in the beverages market, including PepsiCo, Kingfisher and SAB Miller. This year we hope to add another two-three players in our client portfolio," Rexam HTW Beverage Can Vice-President (Business Development) Atit Bhatia told PTI.

The company had started its operation in India last year with a 400 million-can capacity plant at Mumbai.

"Cans are now becoming a brand statement in line with western markets and we see a huge potential in the Indian market. By 2010-11, we hope to achieve a turnover of around Rs 200 crore," Bhatia said.

He said Rexam is in talks with some players in the beer and carbonated drinks segments but refused to divulge details.

"Cans still comprise less than 1 per cent of the total carbonated drinks and around 6 per cent of the beer market is the country," he said.

Rexam is also looking at expanding in the overseas market. "Currently, we are exporting to some of PepsiCo's international markets. We have now started to scout for other clients and hope to conclude some deals soon," Bhatia said.

The £3.6-billion Sterling Rexam has a 51 per cent stake in the Indian JV.