Serena Software announces Indian operations

Serena Software, the $230 million application lifecycle management major, has announced the launch of its Indian operations.

The corporation which recently acquired its competitor, Merant, also unveiled a 12-month product integration strategy that "will bring together the strengths of Serena and Merant technology under the cohesive framework and vision of Serena Application Framework for Enterprises (SAFE)".

This new offering will attempt to address a comprehensive, adaptable framework for managing processes across IT, coupled with tightly integrated processes, giving IT management a system for managing change across an organisation.

The company with this integration is attempting to scale up to IBM Rational's marketshare of 35 per cent from the current 23 per cent.

Said David Parker, Regional VP (Asia), Serena: "Organisations have cut costs in almost all aspects of IT operations over the past three years and are now coming to the conclusion that inconsistent and inefficient processes are the primary inhibitors to increasing IT productivity."

Stating that Application Lifecycle Management is the element which will give the edge in change management, he said: "In order for IT departments to effectively improve processes, decrease costs and produce higher quality applications, they must embrace integrated, process-centric tools that help manage people, assets and tools within IT."

Commenting on the current practice being adopted in Change Management, Parker said: "To date, traditional application lifecycle management approaches attempting to address these primary business challenges, whether quality assurance-centre or development-centre, have focused on the underlying technology or the quality of change. As a result, companies fall short in their ability to thoroughly integrate processes, leading to undetected software errors and less efficient operations."

Serena's tools, he said will address this inefficiency and will leverage its strengths in enterprise change management and its vision to break down the silos between development and operations.

"By focussing on process-to-process integration to automate the process links between the people, tools and assets in the IT environment, enterprises can achieve predictability in IT processes and garner cost-saving efficiencies. Our process-centric approach is designed to proactively detect software errors and other problematic IT issues early, and without requiring any proprietary technology infrastructure," Parker added.