Sundaram Finance, MSME Development Institute to handhold MSMEs on marketing

Sundaram Finance, a leading NBFC in the country, and MSME Development Institute (Chennai) have joined hands to create awareness among micro, small and medium enterprises (MSME) about schemes for providing marketing assistance and support for entrepreneurial and managerial development of MSMEs through incubators.

Sundaram Finance and MSME Development Institute will hold a webinar for the sector on Friday (today) between 3.30pm to 4.30pm to spread awareness about the schemes.

“Marketing, a strategic tool for business development, is critical for the growth and survival of micro, small and medium enterprises. In the present competitive age, marketing is one of the weakest areas wherein MSMEs face major problems. The Ministry of MSME had launched a scheme providing marketing assistance to MSMEs through an holistic approach. Procurement and marketing support for MSMEs scheme promotes new market access initiatives like organising participation in national, international trade fairs/exhibitions/MSME expos,” Sundaram Finance said in a statement.

Support for entrepreneurial and managerial development of MSMEs through incubators scheme focusses on providing opportunity to the innovators in developing and nurturing their new innovative ideas for the production of new innovative products.

The webinar “MSME - Need to know information series,” presents itself as a platform for educating MSMEs on various schemes launched by the government. During the webinar, officials will provide an insightful presentation on the steps required for registering with the government's Udyam portal which will further help MSMEs in availing various benefits.