"The launch of Endless Music service via EVD (electronic voucher distribution) is in keeping with Tata Docomo's tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers," Tata Docomo's VAS Marketing Head Rishimohan Malhotra said in a statement.
The service is for customers across the country where Tata Docomo has its network at different price point.
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"The subscription will expire once the minutes are consumed or the validity is over. Such a model will avoid accidental activations and charges to customers and safeguard their interests in a transparent manner," the statement said.
Unlike other value added service, there will be no auto renewal of service after expiry of subscription, it added.
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