Tata Motors launches passenger vehicle range in Algeria

Tata Motors, India's biggest automobile maker, today announced the launch of its passenger vehicle range in Algeria. The range includes Tata Indica and Tata Vista from the hatchback range, and Tata Indigo and Tata Manza from the sedans.

The company has appointed SPA Elsecom for distribution and marketing. The new range is now available in dealerships for sale.

Johnny Oommen, Head, International Business, Passenger Vehicle Business Unit, Tata Motors, said, "We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and will help us reach a wide customer-base."

Tata Motors in association with SPA Elsecom has set up dealerships at Algiers and Oran, with further plans underway to establish ten additional sales and service centers, to cover important regions, by the end of this year.

Tata Motors has presence in countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. Algeria has been ear-marked as a focus market in the Tata Motors global strategy, a statement from the company said.