Tata Sky to add 3.5 mn more subscribers by 2012

Direct-to-Home (DTH) service operator Tata Sky today said it would add 3.5 million more subscribers by 2012 and focus on adding customer-oriented innovative applications.

"Currently, we have 4.5 million subscribers and we are aiming to achieve total subscriber base of 8 million by 2012," company Chief Marketing Officer Vikram Mehra told reporters here.

Bullish about the growth of DTH industry in the country, Mehra said DTH subscribers in the country are expected to be in the range of 40-45 million in next three years.

Tata Sky, a joint venture between Tata Group and Star, also announced the launch of 'Active' English-- an innovative program aimed at enhancing conversational skills among Indian housewives.

"We always focus on giving maximum value to our customers by way of introducing more innovative services which are even not available globally and also having wide array of channels and programmes," he said.