Tata Swach launched in state market

Tata Chemicals introduced its water purifier brand 'Tata Swach' in the Gujarat market as a part of the week long celebrations post the World Water Day.

The Tata Swach was first unveiled in December 2009 in Mumbai. It is a household water purifier and requires no electricity or running water to operate. Using the power of patented nano-technology combined with natural ingredients, it delivers safe drinking water at a benchmark price of 10 paise per litre, which works out to be Rs 1 per day for a family of five.

Commenting on the launch of Tata Swach, Sabaleel Nandy, head - water purifier business, Tata Chemicals Limited said, "We are happy to launch Tata Swach in the Gujarat. Since its launch in Mumbai, in December 2009, Tata Swach has won people’s acceptance in every market it forayed into. With this launch, we hope to inch closer to our aim of providing clean and affordable drinking water to the people across the country."

Tata Swach is available in three variants; Tata Swach, Tata Swach Smart and Tata Swach Smart Magic that come with water holding capacities of 18 litres, 15 litres and 7 ½ litres and at a price points of Rs 999, Rs 749, and Rs 499 respectively. Tata Swach is the result of years of collaboration between several Tata companies, including TCS and Tata Chemicals.

Water-borne disease is the single greatest threat to global health, with diarrhea, jaundice, typhoid, cholera, polio, and gastroenteritis spread by contaminated water. According to a 2007 United Nations report, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases. In India, such diseases cause more than 1.5 times the deaths caused by AIDS and double the deaths caused by road accidents.