TI Cycles of India, part of the Chennai-based Rs 7,340-crore Murugappa Group, has launched BSA Go, its unique bicycle and fitness equipment store, in Thrissur. | |
| The company said that the 3,600-square feet three-level BSA Go store had been licensed to Chakkapai Cycle Stores at Veliyannur in Thrissur. |
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| This first-of-its-kind store in Kerala is a one-stop store for all bicycling and fitness equipment requirements. BSA Go promotes cycling as a health and lifestyle option among consumers, it added. |
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| According to M A Alagappan, vice-chairman, Murugappa Group, and chairman of Tube Investments of India Ltd, "With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA Go stores aim to do this and also set a new benchmark that is on par with international stores." |
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| G Ramprasad, president, TI Cycles, said, "The unique design and the wide product range available will set BSA Go stores apart and make them the preferred destination for bicycles and fitness products in Thrissur." |
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| The BSA Go store has on display a range of BSA and Hercules brands of bicycles. In addition to bicycles, the store will soon be offering a wide-range of high-end fitness equipment and accessories, the company said. |
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