The person who created 'applying thought', the rainbow flower corporate logo of Wipro Limited, and is behind the corporate identity of many domestic and global companies like Proctor & Gamble, Nivea, Britannia and Hindustan Lever, has given a 'tech fantasy' touch to the logo of WeP Peripherals, the IT peripherals company which was earlier part of Wipro Limited. | |
| WeP's new brand identity features a strawberry with an embedded chip inside the alphabet 'O', with the tagline 'Bloom Your Tech Fantasy' positioned at the bottom. This attempts to create a vibrant business-to-customer relationship. |
| |
| The chip on the berry denotes the technology, which is the rational factor behind WeP's business. |
| |
| Shombit Sengupta, the founder of Shining Emotional Surplus, a management and brand consulting firm, has steered a revamp of WeP's brand identity by replacing the old brand identity with a customer centric one. |
| |
| The inclusion of corporate brand values such as `consumer proactive' in attitude, `consistency with integrity' in behaviour, and `cutting edge speed' in action will enable the firm to 'bloom the tech fantasy' in delivery. |
| |
|
| |
