It plans to launch a host of merchandise this year built around its games on offer.
Speaking to Business Standard, Rohit Sharma, chief operating officer of Zapak, said, "Our main lines of businesses include online business and gaming cafes. We now plan to foray into merchandising business as well and are expecting 25 per cent of our turnover to come from this new segment."
The company plans to introduce bags, apparel, mugs, headphones, accessories, handbands, etc, which would complement the games it has on offer right now.
The merchandise will be priced between Rs 150 and Rs 300.
The company would also introduce
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