ZenithOptimedia wins media duties from Bharat Hotels, MicroMax

ZenithOptimedia, a unit of Publicis Group, has bagged media duties of MicroMax, a mobile phone solution company, and Bharat Hotels which operates 14 luxury hotel under the brand name ‘Grand’. The combined account size is pegged at around Rs 20 crore, a company release said.

While Micromax had called for a multi-agency pitch, Bharat Hotels had invited ZenithOptimedia for a single agency pitch. ZenithOptimedia will offer services like strategic focus and superior rates, planning, buying and digital focus to both Micromax and Bharat Hotels.

"We are delighted to win these accounts and confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries,” ZenithOptimedia CEO Ambika Srivastava said.

The new account adds to ZenithOptimedia’s portfolio which comprises brands like Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INX Media, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine and Puma.