Gulmarg, Pahalgaum set to get competition

Last year, Jammu and Kashmir hosted over 100,000 tourists; this year number expected to be even higher

Doodhpathri, a little known town around 45 km from Srinagar, is being pegged by the Jammu & Kashmir government as the next big tourism destination in the state, after places like Gulmarg and Pahalgaum. However, the roads are yet to be carved across the mountains to make it a smoother drive.

Trees have been chopped off all along the way leading up to this place nestled between hills with a stream flowing by. Tourists are already thronging the place in huge numbers. Amid all the revenue that this will generate, there is a reason for worry.

“The tourist inflow is increasing and the carrying capacity has to be matched. The usual attractions have become very overcrowded, hence we need to expand our options,” said Talat Parvez, Director, Tourism Kashmir.

Last year, Jammu and Kashmir hosted over 100,000 tourists and this year the number is expected to be even higher, especially with Himachal Pradesh and Uttarakhand reeling under the flood situation. Perhaps, Kashmir can take a few lessons.

Parvez acknowledges ecological concerns of such expansion but says that no restrictions can be imposed on the movement and liberties of tourists. He however adds, “We are going to start a plantation drive on the mountains where roads are being constructed. We are also putting fences along the way to prevent harmful encroachment.”

Now, the state has also started to give grants ranging from Rs 2 to 2.5 lakh to residents around the Dal lake areas, like Dalgate and Rajbagh to convert their homes into guest houses and hotels. The money helps the property owners to add amenities required for travellers.

Ali Mohd Bhat moved to the suburbs after turning his centrally located house in Rajbagh into Bhat Guest House three years ago. Seeing the benefits he incurred, his neighbours too have decided to do the same. “It is a good source of income. One has to have the manpower too to manage a guest house,” Bhat said.

Bhat is one among many who have used this as an opportunity to make an extra buck. Currently there are over 35,000 registered hotel rooms in J&K. The demand is only rising and hotels would take time to develop.

“Homestead tourism is a good way for incentivizing people in becoming a part of the growth and sharing responsibility towards protecting environment,” said Sunita Narain, director general, Centre for Science and Environment.