From family rituals such as this, the jackfruit has steadily made its way over the years to festivals dedicated to the fruit. With hundreds of jackfruit recipes still undocumented, the connection the fruit has with generations of Malayalis remains a powerful, albeit understated, one.
This past Wednesday, VS Sunil Kumar, the state’s agriculture minister, announced in the state assembly that jackfruit would henceforth be Kerala’s official fruit. The aim is to promote the “Kerala Jackfruit” as a brand in markets across the country and abroad, Kumar said, besides showcasing its organic and high-nutrition qualities. A revenue of Rs 150 billion is expected through the sale of jackfruit and its allied products through branding of the fruit, he added.
Incidentally, Kerala isn’t the only state to have an official fruit. Telangana’s, for instance, is the mango. Apart from the self-proclaimed title of “God’s Own Country”, Kerala’s branding also extends to the elephant being anointed official animal, the Great Hornbill as state bird and pearl spot (karimeen) as the state fish.
Also on the mandate is extensive research on jackfruit to be carried out in Ambalavayal, in Kerala’s Wayanad district. “The jackfruit tree is kalpavruksha (a wish-fulfilling tree),” says P Rajendran, associate director at Regional Agriculture Research Station, Ambalavayal.
“It has proven medicinal and nutritional benefits but the drought-resistant jackfruit has been neglected for a long time. Recent years have made us more aware of our food, nutrition and health security. Jackfruit, being an indigenous food crop, doesn’t require any maintenance,” adds Rajendran.
The decision to give jackfruit its due began in earnest with a jackfruit festival last year where, in between pop-ups hawking jackfruit saplings and jackfruit unniyappams (fritters), agriculture scientists from over 12 countries presented research papers on the fruit.
Jackfruit festivals have gained prominence in recent years not just in Kerala, but also in Karnataka and Goa. Organised locally in cities across Kerala, a thaali at one of these fests boasts a minimum of 10 dishes with jackfruit as the prime protagonist.
In between binging on jackfruit chips and payasam and bagging bottles of ready jackfruit pulp, you could also sign up for one of the many contests that have made these festivals popular, such as the jackfruit-eating contest where one gets plates of the ripe, golden yellow fleshy fruit. For the braver among us, there are also contests that time you on how fast you can peel one of these (fair warning: expect a sticky ride owing to the obstinate sap). Last year in Kochi, one of these festivals invited participants to lift and hold up a kingsize-jackfruit, a mammoth specimen weighing 50 kg.
The farmer-friendliness and medicinal benefits of the prickly jackfruit has made campaigners out of some men. “Jackfruit was always looked down upon as a poor man’s food but now it has become a part of royal wedding banquets in the North,” says Shree Padre, a rainwater harvesting exponent known for his work in farmer-friendly journalism. Based in Kasaragod, North Kerala, Padre is also the executive editor of a monthly Kannada agriculture magazine, Adike Patrike. Over the last decade, Adike Patrike has done 30 cover stories on why jackfruit deserves a place of honour among the world’s most treasured pantheon of fruits.
Another vocal ambassador for the fruit is James Joseph, a former director for Microsoft and founder of Kochi-based Jackfruit365. “Kerala is the largest recipient of jackfruit. I say ‘recipient’ because we don’t cultivate jackfruit, it just grows on its own,” he says.
Recent years have seen a change in attitude towards the fruit. People would put a jackfruit on their boundary walls and hope that someone would just take it away. Now, they use a weighing scale before the jackfruit is passed onto local shops, says Joseph.
“Every part of the jackfruit can be used,” says Rajendran. Besides the flesh, the jackfruit tree also provides high-quality timber and its roots and leaves reportedly have medicinal benefits.
“There is no farmer-friendly supply chain for jackfruit. Besides, unlike bananas or oranges, jackfruit doesn’t have a ready market,” says Padre. A whole jackfruit is often too much for a family to consume, so packets with deseeded kathal, as it is known in North India, continue to be popular across India.
The development mantra best suited to promote jackfruit, feels Padre, falls in two categories — ready-to-cook (RTC) and ready-to-eat (RTE). “Mother Dairy’s Safal has now introduced frozen tender jackfruit. That will go a long way in promoting jackfruit,” he says.