The meme that unleashed a political firestorm contained photographs of Modi, US president Donald Trump and British Prime Minister Theresa May engaged in a conversation.
Modi is seen telling the two leaders about the opposition's memes targeting him. He mispronounces the word as "mainmain". Trump corrects him, saying the word is pronounced as "meem", while May tells him to go and sell tea.
Though the meme was removed soon after it was put out, the Congress faced a virtual fusillade from the BJP which excoriated the opposition party for targeting the prime minister over his humble background, and demanding an explanation whether the meme had the approval of the party leadership.
Gujarat Chief Minister Vijay Rupani said in a tweet:
Union Ministers Ravi Shankar Prasad, J P Nadda and Piyush Goyal also hit out at the Congress over the post. The official Twitter handle of BJP chief Amit Shah retweeted all such posts put out by the ministers.
Union minister Ravi Shankar Prasad said in a series of tweets:
He said the country expects the two leaders to respond to the meme which is "shameful and insulting" to the poor, he said.
Moving in to contain the damage, Congress communications in charge Randeep Surjewala took to Twitter, saying:
An off the cuff remark by senior Congress leader Mani Shankar Aiyar ahead of the 2014 Lok Sabha elections that Modi can never become the prime minister, and that if he wants the party can give him a place at its convention to sell tea, had given the then BJP's prime ministerial nominee a stick to beat the Congress with.
Rally after election rally, Modi targeted the Congress over Aiyar's jibe to claim the then ruling party at the Centre was anti-poor.
Modi was, in fact, so enthused by the response that he got from cheering crowds while calling himself a 'chaiwala' that he even launched a campaign 'chai pe charcha' to connect with voters.
Recalling the price the Congress paid for the swipe, National Conference chief and former Jammu and Kashmir chief minister Omar Abdullah tweeted:
Union minister J P Nadda tweeted:
Another union minister Piyush Goyal said:
Chastised, the Indian Youth Congress, apologised for the meme. Youth Congress chief Amarinder Singh Raja tweeted:
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)