That said, growth of diagnostic chains over the medium-to-long term, analysts believe, would be majorly volume-driven. While hospital-based laboratories are restricted to the walk-ins and in-patients, diagnostic chains have an advantage of expansive test menus and affordable costs, touch points to service patients locally, value added offerings for patients and the ability to sustainably grow in new markets. Companies have already started to implement initiatives such as retailer partnering, home testing, and enhancing engagement with patients through digital presence, in addition to maintaining their basic testing services as a safety net.
“Attracted by historically high growth rates (20-25 per cent), lucrative returns, and low entry barriers, most players compete on pricing to garner volumes quickly and move up the cost curve, supported by private equity (PE) investors. A faster shift of unorganised business to organised players, potential consolidation, likely increase in preventive check-ups and sizeable scale would benefit large organised players with strong balance sheets,” Parmar adds.