| As part of the tie-up, AirTel would be offering special tickets for movie premiers to customers, while INOX-City Centre would keep aside tickets daily for AirTel customers. |
| Only AirTel customers would be able to directly call INOX-City Centrethrough a 3-digit code number from their mobile phones for ticket booking, list of movies, timings of shows. |
| Anupam Verma, chief marketing officer, Bharti Cellular said, "We hope this association with INOX-City Centre would make mobile experience of all customers even more exciting and enjoyable." |
| AirTel has also installed two specially designed charging units at INOX-City Centre to enable visitors to charge their phones, irrespective of service provider. |
| Verma said, AirTel would install such charging units at shopping malls, restaurants, colleges and hospitals. This was part of the value added service provided for customers. |
| He added that the usage of value added services of AirTel had increased and its contribution to revenues was significant. |
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