The Bharatiya Janata Party (BJP) and the Congress are close to finalising their advertising and communication strategies for Lok Sabha polls. | |
| The BJP has formed its media campaign panel comprising Arun Jaitley, Sushma Swaraj, Dina Nath Mishra and Balbir Punj, who will report to LK Advani and party chief M Venkaiah Naidu. |
| |
| The committee will meet for the first time tomorrow to discuss the tone and tenor of the party's ads. |
| |
| Anticipating a heavy splurge by the Congress to counter the NDA government's "India Shining" campaign, the BJP has raised its budgets. |
| |
| "We have shown during the last round of assembly elections that we can run very effective campaigns," said a BJP leader. |
| |
| This time too we will spare no efforts to remain one-up on the Congress," said a BJP media cell member. |
| |
| The Congress party's core committee for media campaign headed by Ahmed Patel has directed Madison Communications and Leo Burnett to redo the entire campaign presentations by them. |
| |
| "The gradient of the blueprints presented to us was not correct. We've asked the agencies to recalibrate the campaign," said a Congress party source. |
| |
|
| |
