GCMMF plans Rs 2,600 cr investment for vision 2020

After having prepared its vision 2020, Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns and markets Amul brand, plans to pump in around Rs. 2,600 crore to achieve its mission.

"As part of our mission, we intend to double the existing capacity of all our member union by 2020. Around Rs. 2,600 crore are planned to be infused by 2020 to ramp up production as well as infrastructure capacities", said Parthi Bhatol, in-charge chairman, GCMMF.

"Whatever infrastructure and capacities we have today, will be doubled to achieve mission 2020", added BM Vyas, managing director, GCMMF.

GCMMF has come up with a long term plan, which envisages increasing the turnover of all its member dairy co-operatives to Rs. 27,000 crore by 2020 from current level of Rs. 10,000 crore. Currently, the marketing federation has 13 member unions.

The total milk procurement by its member union averaged at 87.19 lakh kgs per day in 2008-09, which represented the growth of 14.87 per cent over 75.90 lakh kgs per day. GCMMF also wants to double this milk procurement capapcity by 2020. Apart from this, these dairy co-operatives also demonstrated their ability to process 110 lakh kgs of milk per day.

The expansion under mission 2020 includes increasing productivity of milk cattle, higher processing infrastructure to handle the peak milk procurement of 195 lakh per day. It also has plans to capture liquid milk market of major metro cities.

GCMMF has further decided to focus more on retail expansion. As per the available details, the federation plans to add 6,000 Amul parlours across the country in financial year 2009-10.

At present, it has retailing network of 4,000 Amul parlours. The apex body of dairy co-operatives plan to take the total tally of Amul parlours to 10,000 by adding 6,000 parlours during 2009-10.