Now that a direct, unflattering comparison with the past has suddenly sprung up, however, my bet is he can’t let the rupee go. Every milestone in that weakness – 70, 71, 72, 75, 80 – would make him vulnerable to ridicule on Twitter, Facebook and WhatsApp. And that’s one thing no Indian politician who has to fight reasonably fair elections can endure.
Five years ago, Team Modi succeeded with great aplomb in nailing the Singh government with simple but lethal social-media memes around anaemic growth, high gasoline prices, a weak rupee and a string of corruption scandals. Now, the Congress Party wants to return the compliment in next year’s elections by using the same narrative of expensive gasoline, a wilting currency and alleged improprieties in the purchase of Rafale fighter aircraft from France’s Dassault Aviation SA.