Radio Mirchi On Air
Entertainment Network (India) Limited (ENIL), a Times group company, formally launched Radio Mirchi in Chennai last week.
Radio Mirchi has been on air in Chennai since May 5. It is already present in Indore, Ahmedabad, Pune, Mumbai, Delhi and Kolkata. The company proposes to launch its FM radio in Bhubaneswar and Jabalpur next.
It targets the 15-35 age group which is the emerging consumer sector.