HAS is a free-to-air information distribution system that uses radio to make the travelling experience on national highways safer, faster and hassle-free. The services will be launched in three phases on NH8. In phase I, existing All India Rainbow stations located at Delhi, Alwar and Jaipur will broadcast live traffic updates.
| THE PROPOSALS |
|
"We are working on the modalities to introduce a single frequency for entire nation, subject to regulatory clearances. In Phase II, we are planning to launch broadcast in both Analog & Digital (Simulcast) Radio mode. For the services we have to seek clearance from the information and broadcasting ministry and Telecom Regulatory Authority of India (Trai) which is currently being examined. So, very soon we are planning to present our case to the ministry for its approval as the services will ensure safer travel. The services would act as a pivot in reducing number of accidents," said Rohit Singh, joint secretary, Road Transport and Highways.
By phase III, HAS services will be in only digital broadcasting mode and there will be monitoring and third-party audit.
Information will be gathered from concessionaires, patrol vehicles, toll plazas and traffic marshals. This information will be transmitted to a HAS control centre using mobile applications, telephones and sensors. The control centre will collect data, process and analyse it , generate alerts and send it to be broadcast by AIR.
Contract has been signed with AIR to buy air-time for phase I, in which 22 bulletins will be issued every day for three months.
In India, every year 500,000 accident are reported. As many as 150,000 persons are killed and 350,000 people injured every year. Union minister for Road Transport, Highways and Shipping, Nitin Gadkari, said the government was committed to reducing fatality in road accidents by 50 per cent. He said HAS would aid this. The radio broadcasts will also raise people's awareness about road safety, which is very necessary for making our highways safe, he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)