Spices Board to tickle palates with Flavourit

The Spices Board plans to market spices and spices-based products under its own premium brand, Flavourit. The board had constituted a separate company, Flavourit Spices Trading Limited (FSTL), a few years ago, to market quality spices across the world.

Though the idea was mooted eight years ago, sales failed to pick up for various reasons. The board's idea was to deliver spices and spices-based products at the doorsteps of the customers via courier. To stimulate its marketing initiatives, this time around, FSTL has invited expression of interest (EoI) for packing and distributing the products. The company had invited EoIs from parties/firms who would like to partner the board for packing and distributing the Flavourit brand of spices and spices-based products.