Hollywood embracing diversity could boost revenue by $10 billion

Black-led projects have been un­derfunded and undervalued, despite often providing a better return on investment, McKinsey & Co said in a report on Thursday

Elizabeth Elkin | Bloomberg |Bloomberg
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Hollywood embracing diversity could boost revenue by $10 billion

2 min read Last Updated : Mar 11 2021 | 10:44 PM IST

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Black talent is underrepresented across the film and television industry, and it’s costing Hollywood billions. So says McKinsey & Co, which found consumers might spend as much as $10 billion more, or

Topics :HollywoodMcKinsey & CompanyRacism

First Published: Mar 11 2021 | 10:44 PM IST

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