The steps taken include placement of a General Manager as Divisional Head (ROI Business Operations) for better management, monitoring & follow-up of business; creation of clusters in Mohali, Lucknow and Bengaluru to drive business productivity and growth, targeting select markets through tie-ups in strategic places like Mumbai, Bengaluru, Delhi, Pune and Mohali and initiating aggressive and targeted campaigns for retail asset/liability products with focus on CASA. We have also set up large credit units specifically offering personalised services to the big ticket clients through highly evolved relationship management models.
The bank is also planning tie-ups with fintech companies to improve outreach to prospective SMEs and other priority sector borrowers particularly in RoI.