Max New York Life (MNYL), a joint venture between Max India Ltd and New York Life, has entered into strategic tie-ups with the co-operative central banks of Khammam and Medak districts in Andhra Pradesh for selling its life insurance products. | |
| The two co-operative banks have a strong presence in their respective regions of operation and will enable MNYL to reach out to about six lakh bank customers spread across their 48 branches. |
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| "The co-operative banks with their strong customer relationships will help us in growing our presence in the rural region," MNYL vice-president and head - rural business, R P Singh, stated in a press release here on Thursday. |
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| Max New York Life will tailor its products according to the needs and affordability of the rural markets. |
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| Important factors like education of children, daughter's marriage and flexible premium payment options will be taken into account while planning the products for customers of the bank. |
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| All processes and procedures will be simplified to improve customer experience. |
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