Covid-19: Netflix to cut European traffic by 25% to avoid internet gridlock
The move came after talks between European Union industry chief Thierry Breton and Netflix CEO Reed Hastings
 "Covid-19: Netflix to cut European traffic by 25% to avoid internet gridlock")
premium
Netflix said on Thursday that it would reduce its bit rates across all its streams in Europe, in effect, cutting traffic on its European networks by 25 per cent to preserve the smooth functioning of the internet during the coronavirus crisis.
The move came after talks between European Union industry chief Thierry Breton and Netflix CEO Reed Hastings. Breton had a day earlier urged the video streaming service to downgrade the quality of its video to avoid internet gridlock.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%