Narcissism and the resultant need for admiration drives tweeting, the study says.
"Narcissism does appear to be a primary driver for the desire for (Twitter) followers, which in turn drives tweets," said researchers led by Shaun Davenport of High Point University in US.
Also Read
Researchers, who compared the two social media platforms, found a generational divide. They found "narcissistic college students prefer to post content on Twitter, while narcissistic adults prefer to post content on Facebook."
This appears to reflect a difference in Facebook usage between millennials and members of earlier generations, with millennials' posting of status updates being more routine and less likely to reflect narcissistic motives.
Researchers conducted two surveys, one featuring 515 college undergraduates, and another 669 adults recruited online (mean age 32).
They listed how often they both tweeted and updated their Facebook status during a typical day, after filling out the 40-item Narcissistic Personality Inventory, the report said.
"Narcissism was found to be a stronger predictor of Twitter active usage (tweets) than Facebook active usage (status updates)," researchers said.
"We found no significant direct or indirect relationship with active usage on Facebook for the college students," they said.
The study was published in the journal Computers in Human Behaviour.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app