Search and advertising giant Google has closed its deal to buy Fitbit, the companies said on Thursday, even as the Justice Department said it was continuing its probe of the $2.1 billion transaction.
The Justice Department, which sued Alphabet Inc's Google in October for allegedly violating antitrust law in its search and search advertising businesses, said it "has not reached a final decision about whether to pursue an enforcement action".
Google had said it was buying Fitbit, which makes a watch-like device to measure physical activity, as a way to enter the devices market and was hoping to address privacy concerns.
"We worked with global regulators on an approach which safeguards consumers' privacy expectations," Google said in a blog post.
"(That includes) a series of binding commitments that confirm Fitbit users' health and wellness data won't be used for Google ads and this data will be separated from other Google ads data."
Google won EU antitrust approval last month for its Fitbit bid, after agreeing restrictions on how it will use customers' health related data.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)