Advertising

Redseer expects ad revenue to cross Rs 5K cr by FY32 from an estimated Rs 210 crore in FY27

Brands that win, going forward, will not be the loudest. They will be the ones most helpful in the moment of need

Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad have put the spotlight on indirect promotion of pan masala and liquor brands

Digital-only exposure ranged from under 1 per cent to about 4 per cent of households, while combining television and digital lifted penetration for nearly 75 per cent of brands

The advertisement duration cap was introduced in 2006 under the Cable Television Networks Rules, 1994. The Ministry noted that the TV broadcasting sector has changed significantly

Amazon Ads report says AI is lowering barriers of cost and complexity for SMBs, with 75 per cent saying AI-enabled advertising has supported their business growth

The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media

Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers

"When wit meets excellence, magic happens." The national ad film event by BSmart ended on a high note

A report on the virality of animal pictures and videos points to an emerging trend in advertising

How micro stimuli, not 30-second commercials, can change human behaviour

From Big Tech's growing influence and Sharad Pawar's political calculus to the Congress' future and the rise of storyselling, here are today's top Opinion pieces.

Why Ads That Don't Look Like Ads Are Winning

Private life insurers pared advertising and publicity spending amid GST changes, EoM pressures and restructuring after the loss of input tax credit benefits

You don't need lyrics to know it. You don't need a screen to see it

Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation

As of December 2025, the number of homes with cable & satellite TV was down to 100 million, according to estimates

Media buying agencies and the FMCG sector contribute around 30 per cent of the overall advertising industry

Consumers adopt tools to monitor the very brands that track them. It's a double-edged opportunity for brands as consumers expect greater transparency

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril