Under the current rules, pharmaceutical manufacturers cannot advertise drugs covered under Schedules H, H1 and X without prior approval from the Central Government
The regulator also suspended Shreyash Retail's licence over expired and rotten food products and sanctioned prosecution against Nex International over excessive pesticide residues
The new ASCI guidelines specify when advertisers must disclose synthetically generated content, which uses are prohibited and when labels are not required for AI-generated materials
Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad have put the spotlight on indirect promotion of pan masala and liquor brands
Digital-only exposure ranged from under 1 per cent to about 4 per cent of households, while combining television and digital lifted penetration for nearly 75 per cent of brands
The advertisement duration cap was introduced in 2006 under the Cable Television Networks Rules, 1994. The Ministry noted that the TV broadcasting sector has changed significantly
Amazon Ads report says AI is lowering barriers of cost and complexity for SMBs, with 75 per cent saying AI-enabled advertising has supported their business growth
The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media
Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers
From Big Tech's growing influence and Sharad Pawar's political calculus to the Congress' future and the rise of storyselling, here are today's top Opinion pieces.
Private life insurers pared advertising and publicity spending amid GST changes, EoM pressures and restructuring after the loss of input tax credit benefits
Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation
