Media buying executives said that the digital segment is expected to have the highest uplift in advertising volumes, followed by connected TV and streaming platforms
As streaming platforms multiplied, billboards slid into oblivion. Now they are making a comeback, serving once again as a shared cultural and experiential moment
Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver
In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin
India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead
Google's decision to try out advertisements within its Gemini AI experience could change both revenue structures as well as how advertising is targeted, but it also raises several ethical questions
The complaint, filed by senior Bharatiya Janata Party (BJP) leader and Rajasthan High Court advocate Inder Mohan Singh Honey, seeks a ban on such advertisements
A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures
The proposed amendment aims to enable the emergence of large domestic firms capable of competing with global players and capturing a share of the $240-bn international auditing and consultancy market
A growing ad market, an evolved advertiser, and a metric that works are what TV needs to pull itself out of its downward slide. That appears to be a tall order
Many users report eerily specific ads appearing right after casual conversations, from concerts they wish to attend to products they never searched for online
The move will give users a choice between paying a monthly fee or continuing to use the services for free with targeted advertising, a model that has faced increasing scrutiny from European regulators
Micro-dramas are now a $26 bn global business, with China leading at $9.4 bn. India's start-ups are entering the race but the market size remains undefined
Industry executives say various factors, including sudden ban on the real money gaming (RMG) sector, which has been among the biggest advertisers in cricket, have led to the dip in advertising rates
Google will allow advertisers on YouTube in India to target rural and urban audiences separately for the first time, as Shorts viewership and creator ads drive ROI
