Advertising

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin

India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead

Google's decision to try out advertisements within its Gemini AI experience could change both revenue structures as well as how advertising is targeted, but it also raises several ethical questions

The complaint, filed by senior Bharatiya Janata Party (BJP) leader and Rajasthan High Court advocate Inder Mohan Singh Honey, seeks a ban on such advertisements

More than the mind, he believed an ad needed to touch the heart

A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures

The proposed amendment aims to enable the emergence of large domestic firms capable of competing with global players and capturing a share of the $240-bn international auditing and consultancy market

A growing ad market, an evolved advertiser, and a metric that works are what TV needs to pull itself out of its downward slide. That appears to be a tall order

On television, government political and social ads conveying wishes accounted for nearly 28 hours of airtime across over 90 channels

Many users report eerily specific ads appearing right after casual conversations, from concerts they wish to attend to products they never searched for online

The move will give users a choice between paying a monthly fee or continuing to use the services for free with targeted advertising, a model that has faced increasing scrutiny from European regulators

Micro-dramas are now a $26 bn global business, with China leading at $9.4 bn. India's start-ups are entering the race but the market size remains undefined

Industry executives say various factors, including sudden ban on the real money gaming (RMG) sector, which has been among the biggest advertisers in cricket, have led to the dip in advertising rates

Google will allow advertisers on YouTube in India to target rural and urban audiences separately for the first time, as Shorts viewership and creator ads drive ROI

Remembering Diwan Arun Nanda - Rediffusion founder, ad legend, and pioneer of India's creative and political advertising legacy

Television remained the biggest gainer in the first half of 2025, with per-channel ad spends climbing 27 per cent compared to the same period in 2024

Sports sponsorships may face hiccups

United Spirits' revenue grew in the June quarter, driven by volume growth, but margins were hit by higher advertising and promotional costs. Brokerages see price correction as a potential opportunity.

The Centre on Wednesday asked industries to follow ethical practices in labelling and advertisements of food products to ensure public health and protect consumer interest. The concern was raised at a National Stakeholder Consultation on the subject, 'Comprehensive Analysis of Regulatory Framework on Food Labelling, Advertisement and Claims,' the Health Ministry said in a statement. The consultation was organised by the Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare. At the event, MHFW Secretary Punya Salila Srivastava stressed the importance of ethical and truthful practices in labelling and advertising in the food sector. According to the statement, she said, "Things are changing rapidly today. We are now exposed to the entire world, which means we must adopt many positive changes and best practices, while also scrutinizing food products more closely." Nidhi Khare, Secretary, Department of Consumer Affairs, asked the industr