Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad have put the spotlight on indirect promotion of pan masala and liquor brands
Digital-only exposure ranged from under 1 per cent to about 4 per cent of households, while combining television and digital lifted penetration for nearly 75 per cent of brands
The advertisement duration cap was introduced in 2006 under the Cable Television Networks Rules, 1994. The Ministry noted that the TV broadcasting sector has changed significantly
Amazon Ads report says AI is lowering barriers of cost and complexity for SMBs, with 75 per cent saying AI-enabled advertising has supported their business growth
The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media
Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers
From Big Tech's growing influence and Sharad Pawar's political calculus to the Congress' future and the rise of storyselling, here are today's top Opinion pieces.
Private life insurers pared advertising and publicity spending amid GST changes, EoM pressures and restructuring after the loss of input tax credit benefits
Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation
