 "Super Bowl promo: Muhammad Ali Enterprises sues Fox for $30 million")
Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox's unauthorized use of the famed boxer's image in a video that ran just before its broadcast of the 2017 Super Bowl.
The federal lawsuit filed in Chicago comes two years after a federal jury awarded $8.9 million to basketball legend Michael Jordan in his suit against the owners of a defunct supermarket chain for using his identity in an advertisement without permission.
Last year, soccer great Pele filed a similar $30 million lawsuit against the electronics company Samsung.
The suit contends that Fox used Ali's "name, image and likeness as the centrepiece" of a video for its Super Bowl broadcast.
Ali died last year.
Fox declined to comment.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%