The phrase twins the American virtues of truth-seeking and individual resolve and suggests, at least superficially, an appealing, bootstrapping approach to information gathering. But an investigator tries to get to the bottom of things. For the self-investigator, there is no bottom, in large part because self-investigation — as I am defining it here — is confined to the internet. Proceeding from the assumption that the so-called experts are not to be trusted, self-investigators are pushed and pulled by the churn of memes and social media, an endless loop of echoes, reflections and intentional lies. With only themselves and their appetites as a guide, they bypass any information that doesn’t suit their predisposition and world view. The self-investigator’s media diet is like an endless breakfast buffet, only without the guilt: Take what you want, leave what you don’t.
Our most famous self-investigator is, of course, our incoming president, Donald J Trump; perhaps no one is more committed to embracing and trumpeting unproven claims from the internet. Six years ago, as he flirted with the idea of running for president, he became especially preoccupied with a theory being advanced by a right-wing extremist named Joseph Farah. A self-described ex-Communist, Farah presided over a nonprofit organisation, the Western Center for Journalism, which was dedicated to promoting “philosophical diversity” in the news media, and now runs a popular website, WorldNetDaily, which bills itself as “America’s Independent News Network”. The Southern Poverty Law Center, an organisation that monitors US hate groups, has a different point of view, calling Farah “the internet king of the anti-government ‘Patriot’ movement”.
Somewhere along the way, the democratisation of the flow of information became the democratisation of the flow of disinformation.
Farah had floated plenty of specious arguments in the past. But the Farah campaign that captured Trump’s imagination held that America’s first black president, Barack Obama, might have been born outside the United States.
© New York Times News Service
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