Ads on the watch list

Ads that play on emotions and tell stories from a child's perspective are a hit on digital media. According to the India YouTube Ads Leaderboard from Google (Q1 2016), this is the trend evident from the top 10 ads for the quarter that made for an astounding 0.28 million hours of watch-time. Also, the numbers show, nearly 72 per cent ads were viewed on mobile devices. Seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel used the emotional approach while Dettol, Madhya Pradesh Tourism and Kinder Joy's ads used the kids' perspective. Here is a look at the top 5

1. Brand: Dettol
Ad: Sheron ke panje #Ma ka dhula
The ad talks about the need to keep your hands clean with the children playing task masters.

2. Brand: Amazon India
Ad: #Mombeagirlagain
The focus is on women who left their hobbies or careers behind when they became mothers.

3. Brand: Madhya Pradesh tourism
Ad: #MPmeindilhua bachasa
Using a kids perspective, the ad highlights the must-see spots in the state.

4. Brand: Bajaj Auto
Ad: Bajaj V The Invincible
The ad focuses on the fact that the bike uses a piece of the Indian aircraft carrier INS Vikrant.

5. Brand: Idea

Ad: #Biggestsmallchange
The focus is on newly launched 4G services and how a small change can make a big difference.

Source: India YouTube Ads Leaderboard: Q3 2016